OVERVIEW
Winco Window, a window manufacturer with a century-long history, underwent a comprehensive rebranding that blended its timeless heritage with a contemporary aesthetic.
CHALLENGE
The company needed to modernize its brand identity and digital presence while honoring its historical legacy, requiring improvements to user experience, product discovery, mobile responsiveness, and internal content management processes.
SOLUTION
The rebrand featured a new monogram "W" inspired by the factory's glass rows, a richer color palette, and revived classical typography. This was accompanied by a flexible website designed to meet both current and future needs—enhancing user experience, simplifying product discovery, improving mobile responsiveness, streamlining content management for internal teams, and strengthening Winco Window's overall digital presence. The updated website delivered measurable improvements including increased traffic, enhanced conversion rates, improved user engagement metrics, significant mobile performance gains, and greater internal efficiency for content management workflows.
