OVERVIEW
FleetPride, the nation's largest independent distributor of heavy-duty truck and trailer parts, needed to modernize their B2B Commerce experience to better serve their extensive customer base and drive business growth.
CHALLENGE
The existing Salesforce platform presented significant user experience obstacles that hindered the digital shopping journey. A comprehensive heuristic analysis revealed multiple pain points that were preventing customers from efficiently finding and purchasing the parts they needed, limiting both user satisfaction and business performance.
SOLUTION
The UX team developed and implemented a prioritized roadmap to systematically address platform deficiencies, while creating and maintaining a scalable design system to ensure visual and functional consistency across the entire experience. This strategic approach enabled over 70,000 customers to engage in personalized digital journeys, resulting in a 36% increase in revenue and a 2x lift in average order value.
