SEMI, a global leader in the microelectronics and semiconductor space, partnered with us to modernize and personalize its high-traffic, multilingual website. The goal was to enhance usability, improve content workflows, and gain deeper insight into user behavior across regions. We redesigned key areas of the site—including the homepage, events pages, and navigation—while implementing over 150 reusable Drupal components for efficient content updates. Personalized experiences were enabled via SSO and Salesforce integration, with Shopify delivering region-specific product content. The result: cleaner traffic, faster performance, more meaningful engagement, and a 60% reduction in monthly reporting overhead.