Washington University – St. Louis' Olin Business School sought a new website for its Global Immersion Program, aiming to deliver a fresh and immersive experience that vividly conveys the essence of the program to prospective students. The objective was to not only inform but to inspire, encouraging potential applicants to engage with and apply for the program. The new design achieved just that—captivating users with rich visuals, intuitive navigation, and compelling storytelling, resulting in increased application interest, higher engagement time on site, and stronger overall program visibility.