OVERVIEW
The DeBruce Foundation, a national nonprofit dedicated to expanding economic opportunity, needed to modernize their digital presence and strengthen brand consistency to better serve their mission of advancing career literacy and workforce development.
CHALLENGE
The foundation's existing website and brand identity lacked the visual cohesion and modern appeal necessary to effectively engage users and distribute career literacy resources. This inconsistency hindered brand recognition and limited the foundation's ability to build trust with key partners in education and workforce development sectors.
SOLUTION
A comprehensive brand refresh included a redesigned website, updated color palette, and new brand guidelines that created a cohesive, modern visual identity. This strategic overhaul boosted user engagement, improved brand recognition, and enhanced the distribution of career literacy resources, resulting in increased adoption of the Agilities toolkit, stronger community alignment, and greater trust from educational and workforce development partners.
