The Hill, St. Louis’ iconic Italian neighborhood and a vibrant part of the city’s cultural fabric, sought a modern logo that honored its deep-rooted history while looking ahead. Central to the new design is a capital “H” with an arched crossbar—a subtle yet powerful reference to the Highway 44 overpass. This bridge, built in the 1970s through passionate community advocacy, preserved the neighborhood’s connectivity when the highway threatened to divide it. Many believe that without it, The Hill might have disappeared. This design detail serves as a visual tribute to the neighborhood’s resilience, bridging past and present while reinforcing a proud, enduring identity.