OVERVIEW
Personal Space Fitness needed a brand identity that would effectively communicate their philosophy of personalized, intentional fitness while differentiating themselves in the competitive gym and wellness market through their commitment to individual-focused training.
CHALLENGE
The brand required a visual identity that could convey the concepts of privacy, focus, and personalization while maintaining a modern, elevated aesthetic. The challenge was creating a logo and brand system that would communicate their unique approach to fitness—one that prioritizes meaningful, individual progress over traditional gym experiences—while appealing to clients seeking a more intentional wellness journey.
SOLUTION
I designed a distinctive logo featuring a bold asterisk framed by open brackets, symbolizing a dedicated space centered on the individual and reinforcing the brand's core promise of personalized attention. The clean typography and spacious visual language create a modern, elevated experience that reflects the gym's values of clarity, structure, and purpose. The cohesive brand identity successfully positions Personal Space Fitness as a wellness destination that prioritizes not just physical movement, but meaningful, personalized progress for each member.
