Personal Space Fitness built its brand on the belief that fitness should be personal, intentional, and empowering. The logo—a bold asterisk framed by open brackets—symbolizes a dedicated space centered on the individual, setting the tone for a brand rooted in clarity, structure, and purpose. The name reinforces the promise of privacy and focus, while clean typography and a spacious visual language convey a modern, elevated experience. Altogether, the brand reflects a gym that values not just movement, but meaningful, personalized progress.