The Sendin logo was designed to convey trust, clarity, and understated confidence. At the heart of the identity is a stylized “S” paired with soft, leaf accents that subtly nod to growth and financial wellness. The refined serif wordmark reinforces professionalism while maintaining a friendly, approachable tone. The deep green color palette was chosen to evoke stability and prosperity, while the fresh mint accents bring in a sense of balance and renewal. Altogether, the logo creates a brand presence that feels reliable, thoughtful, and contemporary.