OVERVIEW
Sendin needed a brand identity that would effectively communicate trust and financial expertise while maintaining an approachable, modern aesthetic that would resonate with users seeking financial wellness solutions.
CHALLENGE
The brand required a visual identity that could balance professionalism with accessibility, conveying both reliability and approachability in the competitive financial services landscape. The challenge was creating a logo that would communicate stability and prosperity while avoiding the overly corporate or intimidating tone common in the financial sector.
SOLUTION
I designed a logo featuring a stylized "S" paired with soft, leaf accents that subtly reference growth and financial wellness. The refined serif wordmark reinforces professionalism while maintaining friendliness, supported by a deep green color palette that evokes stability and prosperity with fresh mint accents for balance and renewal. The result is a brand presence that feels reliable, thoughtful, and contemporary, successfully positioning Sendin as both trustworthy and approachable in the financial wellness space.
